From the Resene News – issue 4/2007

More in store - Farmers Trading Company
From mail to mall, Farmers Trading Company has been part of New Zealand life for nearly a century. Established as a catalogue mail order company in 190, Farmers now have over 50 department stores all over the country. The stores evolve with consumer tastes and have grown in size to meet the seemingly insatiable appetite to shop.

Farmers has started from scratch in Masterton, with a complete new build and fit out to accommodate their new department store. The walls enclosing the extensive floor area required 1500 litres of Resene Concrete Primer, Resene Lumbersider waterborne satin, Resene Uracryl Clear 403 and Resene Zylone Sheen waterborne low sheen using a strong colour palette and dazzling metallics for a futuristic edge.

Exterior walls feature Resene Sea Fog (greyed white) combined with a custom blend of Farmers Dark Purple for accents and signage. Inside the varied palette includes hues such as Resene Lightning Yellow (fluoro yellow), Resene Castro (purple red), Resene Paua (violet blue), Resene Kingfisher Blue (delft blue), Resene Gingko (earthy yellow), Resene Subzero (crystal blue) through to whites and neutrals favourites including Resene Sea Fog, Resene Malta (complex beige neutral) and Resene Half Pearl Lusta (light cream). Striking Resene Enamacryl Metallic tinted to Resene Silver Aluminium (silver metallic), Resene Time Warp (blue metallic) and Resene Nitro (amethyst metallic) acts as a lustrous foil to the deep and bold colour selections

With a palette of over 20 colours adorning the building, this Farmers lives up to its focus of having more in store.

Painting Contractor: Rigg Zschokke Ltd
Resene: Peter Maxwell, Wairarapa Area Manager