From the Resene News – issue 3/2004

The right part - Franchise colour scheme
When you are a specialist parts company with a strong foothold in the sprawling South Auckland market one of the keys to continuing strong sales is simply making sure your customers can find you easier than your competitors - once they are in the door the service and products will impress and customers will keep coming back.

Using a rolling repaint scheme to minimise resource requirements, the project comprising 14 individual franchised sites of concrete block and Hardiboard construction is transforming the image of Parts Connection. Each site has a differentiated colour scheme, based on a predominant use of a special corporate yellow for instant recognition of the brand combined with a secondary colour or colours of the franchise choice to suit the individual location and building style.

The corporate colour scheme has been wholeheartedly embraced by business owners, to the extent that it is being used as the basis for rebranding other elements of the business - a clear case of the decorating deciding the design.

Colour Selection: Meryl Southey-Brown, Resene Colour Consultant
Resene: Duane Thompson, Auckland Trade Sales Representative.

 
Products in Action
View hundreds of case studies of Resene products used on projects all over New Zealand and Australia.

Case Studies - Resene News Archive