|
Resene proactively prints brochures, labels, many colour charts, and
this Resene News, on sustainable paper stocks, so sourcing sustainable
paper stock for our colour charts was a natural step.
Resene has worked with its main colour chart supplier, Color Communications,
for nearly 18 months to test a vast variety of sustainable paper stocks
for durability and aesthetics so that Resene can complete the transition
of the last of our charts to sustainable paper stocks. Being the first
time that the colour chart supplier had been asked to help develop sustainable
stock options, finding paper stocks that would stand up to the demands
of colour chart production was a surprisingly slow process with many
sustainable paper stocks too lightweight to withstand the twisting and
pulling of colour chips. Numerous production trials later stocks have
been confirmed and will be in production in late 2007.
Resene colour charts are finished in Environmental Choice approved Resene
SpaceCote Low Sheen, Resene SpaceCote Flat, Resene Enamacryl Metallic
and Resene Non-Skid Deck & Path, while the remainder are finished
in waterborne inks. Not only do the Resene paints give a truer representation
of the actual colour, but they also reduce solvent emissions compared
to traditional solventborne lacquers. This is a stark contrast to overseas
colour chart production, where much of the colour chart market is still
based on direct deposit colour swatches using solventborne lacquers.
|