Running colour

Posted into What's New - April 2014...

Inspired by paint parties and the Holi Festival, The Color Run sees runners looking like they’ve been struck by a rainbow after having been doused with a different brightly coloured powder at every kilometre mark.

Resene was the official Colour of The Color Run NZ and made the most of the events to splash some colour around.

With runners already guaranteed to end up doused in colour, what better occasion to add some colourful paint to their look? Runners were invited to paint using a ‘Color Run’ inspired palette of colours and take part in a unique shoe pour and watch colour really run run run. And for an added twist, there was the chance to play a paint inspired giant version of twister using Resene paint.