Ponsonby
After years of dominating the childrenswear and baby apparel market, Pumpkin Patch decided to establish a stand alone flagship store in Ponsonby, traditionally the haven of ‘designer’ brands.
The establishment of this store, in this iconic location, sees one of the first mainstream kidswear retailers making its presence known. The new flagship store was formed by recladding and extending of the former ‘Pricecutter’ store, already a well-known landmark, but tired and in desperate need of a revamp.
The essence of the new exterior is a simple, clean façade, reminiscent of a traditional bungalow with the residential weatherboard cladding, but with large shopfront windows, which serve to highlight product and merchandising in a traditional ‘high street’ style. All other surfaces are neutral – white, grey or metallic. Branded fabric awnings, tavern signs and flamed basalt paving complete the neutral yet smart, aesthetic.
The colour selection reflects the Pumpkin Patch brand direction, with the pure white exterior and subtle greys and metallics providing a neutral backdrop to the otherwise colourful clothing.
Branded fabric awnings, tavern signs and flamed basalt paving complete the neutral yet smart, aesthetic.
The result is an attractive outpost, which is already the talk of Ponsonby.
Colours used: Resene Black Haze, Resene Gravity.
Products used: Resene Enamacryl Metallic, Resene Sonyx 101.
Architectural Specifier: Colette McCartney, Gascoigne Associates
Building Contractor: City Construction
Interior Designer: Clark Pritchard and Colette McCartney
Painting Contractor: CPW Creative Painting & Wallcoverings Ltd; Sign of the Times
Client: Elaine Joyce, Pumpkin Patch
Project: Resene Total Colour Awards 2011
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