From the Resene News – issue 3/2011
New era - Ziera Shoes
Ziera Shoes, a new era of Kumfs, is an iconic brand that's recently been rebranded and emerged as Ziera. Same blissfully comfortable shoes, different name and a whole new stylish look for its Australasian stores.
The rebranding to Ziera provided the perfect opportunity to look at all the stores afresh. Ziera Shoes are all about the perfect blend of fashion, comfort and style and the new store look needed to reflect that.
While Ziera wanted their new stores to have a modern, fresh look it was important not to alienate their existing loyal customer base.
Resene Eighth Stonehenge (muted grey) and Resene Quarter Oilskin (grey brown) were chosen from the extensive Resene colour palette as perfectly complementing the new store's colour scheme and while having an elegant and fashionable look, the colours will easily stand the test of time. These colours are joined by three custom corporate colours, Ziera White, Ziera Light Lime and Ziera Dark Lime, developed using the Resene Total Colour System.
This palette of colours is now being used throughout all 50 new look Ziera Shoe stores across Australasia with many more in the planning stages. The store colourway and concept works brilliantly alongside the new Ziera logo and modern design, with the superior level of comfort and quality matching the unique selling proposition of the shoes themselves.
Architectural Specifier: Design Environments
View hundreds of case studies of Resene products used on projects all over New Zealand and Australia.
Can't find what you're looking for? Ask us!
We would love to hear from you if you wish to use Resene's images, information and ideas for social medial, blogs, newsletters and other media use. Please email email@example.com and let us know what you need, what it is for and how Resene will be acknowledged as the source of the content. We are happy to assist with most requests.
Our vision is to be respected as a trusted, ethical and sustainable company and acknowledged as the leading provider of innovative paint and colour technology. View Resene’s profile and Environmental Policy.
Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online. See measurements/conversions for more details on how electronic colour values are achieved.