Monthly Archives: October 2013
Whether you're embarking on a new business venture of looking for a way to add to your existing clientele, it's time to talk marketing.
While some business is generated for tradespeople via word of mouth, it's a great idea to advertise your services in other ways.
Signs are always a great way to advertise business. It's common to see signs in construction areas displaying the name and logo of the company undergoing the work, and this can be a cost-effective way of reeling in new customers.
You can also display signs on your property, or those of clients whose buildings you are currently completing work on. You can hire a sign writer, or use the Resene free service to access corflute board and magnetic signs via your Resene representative.
Keep in touch
Simple social interactions can easily turn into networking events when you have a business card on hand. It's one of the easiest and best ways to share your information with an interested party, so make sure you carry some around with you wherever you go.
After you've completed a job, leave business cards at the home to help encourage word-of-mouth marketing. It may be a good idea to check back in with the client after a month or so to ensure they are satisfied with the work – this will not only show you are committed to customer satisfaction, but it will also encourage clients to remember you and the work you've done.
If you've got a renovations project coming up, take a moment to consider whether people occupying the space may suffer from allergies. If so, there are ways you can help them out, and it may be as simple as selecting the right paint.
Many allergies are triggered by things such as dust mites, animal hair, mould and fungus. Asthma sufferers in particular can suffer from attacks if these are present in the home, so it's important to keep spaces as clean and dust-free as possible.
It's often one of the most neglected parts of a room, but experts agree that the ceiling is effectively a fifth wall and should be treated as such.
If you're undergoing renovations in your house, make sure you take your ceiling's colour into consideration in order to make your home even more polished.
Before you begin it's essential that you have the right tools. You should have a paint roller with an extendable handle, as it's safer and easier than standing on a ladder to paint your ceiling.