Monthly Archives: April 2014
As a home renovator, there are many ways to market your business. While the communication channels you adopt can vary, it's important from the outset to establish your marketing strategy.
One brand strategy that's employed by agencies that world over is that which taps into emotions. While it's not appropriate for all business types, there are some interesting lessons renovation specialists can take from such an approach.
What's an emotional strategy all about?
If you're a tradesperson with your own business, it can sometimes get overwhelming ensuring you meet your clients' demands while maintaining a work-life balance.
In order to make your business succeed, there are a few things to keep on top of. Here are three tips to help make your painting, building or home decorating business the best it can be.
Start the day right
You may be the only face behind your business or you could just have a select handful of staff. Either way, it's important the people behind a trade business are in the right frame of mind for success.
Are you a tradesperson wondering how to take your business to the next level? If you own a painting, home decorating or renovation company, taking the time to lay down a cohesive marketing plan should be a top priority.
While your day-to-day business dealings are important to keep your everyday clients pleased, it's important not to lose sight of your business' wider goals in the short and long term.
Developing a marketing plan takes some time, and you may want to consult with someone who understands business strategy and effective communication techniques – particularly in your industry.
As a tradesperson you may well be competing for business in your local suburb, wider city or town. While competition can help bring people's work up to scratch so they don't lose business, it can be tough to stand out from the rest.
Here are three ways you can make your home building, plumbing or painting business stand out as the best.
Watch the clock
While homeowners love the final result of home renovations, the process can stretch people's patience if it takes longer than expected.