Category Archives: Tips for Tradies
Even though you might not think of yourself as a marketing savant, tradies are certainly capable of coming up with their own tag lines. You have every reason to put down that hard hat for a few hours to wear your marketing hat and come up with a new tag line.
Here are the top tips for finding one that works as hard as you do.
But first, what is a tag line?
There are some 46,800 people employed in the painting and decorating industry in Australia according to data from an IBISWorld industry report. While those tens of thousands of painters, at all levels of their careers, are spread around the country working on all types of projects, there are five things they all have in common – what they should never do while on the job.
1. Use poor quality brushes and rollers
There's no denying that tradies need breaks – their work is meticulous, strenuous, and all-consuming.
That said, should a tradie wish to use their break for something a little more productive, check out these quick ways to make the most of even short breaks to boost business.
1. Chat to other tradies
Building sites often have other tradies working in different areas. No doubt you'll introduce yourself and say hello at some point, and once you're past the pleasantries, you can start scoping out opportunities for future work. A network of skilled tradespeople can be a good source of new business through recommendations and information about upcoming jobs.
For painting professionals who are overseeing two, three or many more different projects at the same time, project management become a key skill to master. As well as ensuring that your team has the right Resene paint, as well as equipment and information, it is vital to keep track of payment for work completed.
If clients and customers are slow to settle invoices and quotes, this can start a chain reaction where you can't expand your own enterprise nor explore new innovative techniques or designs. Fortunately, according to the most recent statistics from Dun & Bradstreet, invoice payment times are continuing to fall in New Zealand.
Whether you're performing renovations or painting a house, contracting can be a great way to do what you love for a living. However, it is a bit of a risky business because not every client is the same.
So what sort of things should you be keeping in mind when contracting?
Know who you are dealing with
There are lots of different types of client and they all act in different ways. Thankfully, though, there seem to be different stereotypes that still hold true of real life which you can ponder as you work. For example, there are some clients who will try to control every aspect of the renovations, some who won't know a thing about what's going on, some who think they know how to do your job but don't and plenty more. If you can figure out who you are working for then you'll know how to deal with them.
Winning over new clients and retaining existing ones requires effort, but the results can be well worth it.
As a builder or painter, you might be focussed on completing a large-scale project before moving on to the next one. Alternatively, you may be more concerned with juggling numerous jobs at once – perhaps smaller tasks – in order to manage your cash flow.
Whether you work solely for yourself or are running a building company with a few others under your helm, it's wise to consider ways to keep customers happy, every time.
Sometimes, your clients will have truly awful home decorating ideas.
Not everyone will be as clued up about the best approach to renovating their properties. That's not to say people aren't dedicated to redecorating their homes – they just might need a gentle nudge about the best approach.
As a painter, you'll have a sound understanding of the best application methods and colour choices. Plus, you'll likely have an extensive understanding of paint products on the market, and which ones are right for the job at hand.
Between painting a perfect porch for Percy, redecorating Rhonda's living room and carving out a new kitchen space for Carla, trade jobs can quickly become overwhelming.
There are only 24 hours in a day, and not all of these can be used to get the job done. You do need sleep and your downtime, after all!
However, if you're aware of a few tricks to manage your clients' expectations when completing renovations or interior design work, you may find that running a trade business is a lot more streamlined and manageable.
As a home builder, electrician or plumber, it's essential to build your business so profits flow and clients see the special spark you can offer them.
Bringing clients' homes up to a shining standard first requires you to win over their business. There are plenty of ways to add value to your service, which will help ensure you're the first tradesperson that comes to mind when they want repair or renovation work completed on their property.
As a builder, home decorator, painter, plumber or electrician, you'll deal with a range of clients. Some people will get in touch a few times a year, while others will use your services once then never call again.
In order to grow your margins and improve your trade business' brand, it's important to call your clients. Whether you offer full home renovations or a more nuanced service, it's essential to understand the tactics for ensuring your business' ongoing success.