The ability to utilise social media can help your marketing activities, whether you're offering painting services or otherwise.

However, there are some things that need to be kept in mind when using social media to connect with clients.

While social networks such as Facebook, Twitter and Instagram give you the opportunity to connect with existing and potential clients like never before, it can become overwhelming if a few simple steps aren't followed.

As a painter, builder or other tradesperson, it's wise to keep these tips in mind when you choose to enter the social media jungle!

Know your audience

If your business has a presence on social media, you're able to be found by potential clients seeking your services.

This can be incredibly useful if many of your competitors are also using social media accounts – whether it's Facebook or Instagram – to communicate with potential customers.

However, you need to consider the demographics of your target audience. Factors such as their age, location and disposable income are relevant.

Even more important, however, is whether they actually use social media! There's no point building up a social media page that's laden with helpful tidbits and beautiful content if your intended audience doesn't actually use the service.

Another trap that's easy to fall into is utilising the wrong kind of social network.

Facebook is generally a good bet to connect with users and it has a wide range of functionality – from the ability to post photos to write status updates, receive business reviews and send private messages.

Have quality content

While a social media page can provide basic information such as your business offering, opening hours and contact details, this is also information that could simply be placed on a website.

In order to have a social network that's actually maximising its possibilities, you need to provide regular content that invites readers to engage more.

If you can hook them in this way, you're more likely to attract their business.

Respond, respond, respond

There's nothing worse than a business that doesn't respond to customer queries on social media.

It's important to remember that no matter your industry – whether you're offering home decorating or building services – customers expect a response and they expect it in a timely fashion.

While acknowledging favourable comments from clients is polite and good business, you also need to be prepared to front up to any unhappy remarks. It could actually be more harmful to your business to not respond to a message from an unhappy customer than to ignore the situation, hoping it will go away.

Even if you do find yourself in the unfortunate situation of dealing with a client with a gripe, take it in your stride. Use the opportunity to provide a solution to the customer, remain polite and work on preventing the same problem happening in the future.

Responding to comments in a timely fashion and giving a well-considered answer is a must-do for businesses using social media.

Understand the technology

Entering the social media maze can be scary – there are so many options available when it comes to posting content.

If you're going to set up multiple social media accounts across different platforms, you'll have even more to get your head around.

However, there's sure to be a business acquaintance, friend or family member who understands the technology.

If you are a bit unsure about exactly where to start, seek advice first so you can have a strong social media presence from day one.

March 24, 2014

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