Close Give Feedback
Total Colour Award winners
Follow us on Facebook Follow us on Pinterest Follow us on Instagram Follow us on YouTube

California Dreaming

Taco Bell, South Yarra

George was asked to create an abstract, fun and uplifting mural inspired by California – Taco Bell’s birthplace.

The idea was to engage patrons and create an atmosphere to this new retail environment.

Taco Bell - interior mural

When George was contacted by HK, she immediately did her research. According to HK, they build, protect and balance business value through their communications strategies. In this case, George was commissioned to create a mural that complemented the corporate colours of Taco Bell – both in the dining space and toilet entry.

This Taco Bell was the very first store in Melbourne. Doors officially opened at 10am on Saturday, 7 December 2019.

Taco Bell - hallway mural

Taco Bell - colourful hallway mural

According to Rose, “The palm trees were a homage to California. The typography was a corporate slogan.” The slogan, Live más is meant to signify a move from the idea of ‘food as fuel’ – it simply means ‘Live more’. As in more fervently, more authentically, more joyfully... but definitely with more Taco Bell.

The hand-crafted typography was created to provide a human aspect to the crisp and moody sunset gradient in the background.

California Dreaming - Taco Bell mural

California Dreaming - Taco Bell interior mural

The colours were simply a reference to the Californian sunset, painted using Resene Lumbersider low sheen waterborne paint in Resene Adrenalin, Resene California, Resene Geronimo, Resene Governor Bay, Resene Studio and Resene White. According to Rose, “Resene has the brightest colour palette and works perfectly with my art practice, so it was a no brainer.”

This project is part of a body of work that won the Resene Total Colour Visual Art Award. The judges said "an incredible body of work, bold interpretations and colour palettes bring streetscapes and public spaces to life in a true celebration of colour and artistry. The works are so over scaled to suit each environment. With an underlying style, the art is reinvented with each brief so that each work truly shines on its own. Harnessing an enviable eye for colour, the colour palettes and proportions are beautifully and brilliantly intertwined."

Artist: George Rose
Artist representation: Eddie Zammit
Client: Hill+Knowlton Strategies (for Taco Bell)
Photographer: Holly Hawkins
Winner: Resene Total Colour Visual Art Award
Project: Resene Total Colour Awards 2020

Resene case studies/awards project gallery

View case studies that have used Resene products including many from our Resene Total Colour Awards. We hope these projects provide inspiration for decorating projects of your own... view projects

Total Colour Award winners: 
2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | Entry info

Latest projects | Project archive | Resene news archive | Colour chart archive

Resene Total Colour Awards 2020


Order online now:
Testpots | Paints | Primers and Sealers | Stains | Clears | Accessories

Get inspired Get inspired ! Subscribe      Get saving Get saving ! Apply for a DIY card

Resene Paints Ltd

Can't find what you're looking for? Ask us!

Resene Paints (Australia) Limited   –

Follow us on Facebook Follow us on Pinterest Follow us on Instagram Follow us on YouTube
Videos on how to paint and stain your house

Welcome to our World of Colour!™
Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

What's new | Specifiers | Painters | DIYers | Artists | Kids | Sitemap | Home | TOP ⇧