From the Resene News – issue 1/2010

Yellow Chocolate - The taste of Yellow chocolate bar

When Josh Winger embarked on creating what was to become New Zealand’s most anticipated chocolate bar, Yellow Chocolate, he got in touch with Resene.

His mission was to create the world’s first yellow tasting chocolate bar using companies sourced only from Yellow! Books, Online, Mobile and Maps.

When researching flavours for the Taste of Yellow chocolate his flavour testing road trip showed him most people preferred flavours like pineapple, banana and maple syrup over things like lemon and honey.

The taste of Yellow is hard to put your finger on, but it has a mixture of familiar flavours that blend together to create something entirely unique. However, he says that the final flavour tastes “yellow, fruity, zingy and sweet.”

“When I tasted the Yellow Chocolate bar for the first time, I was actually stunned by how much it tastes like yellow.”

45 companies who advertise in Yellow, including Resene, helped Josh achieve his result. Resene Buttermilk (warm yellow), Resene Oasis (warm off-white), Resene Dark Rum (dark brown), Resene Black White (grey white), Resene Chocolate (red brown), Resene Cioccolato (deep brown), Resene Quarter Thorndon Cream (sharp neutral) and Resene custom colour matches, including one colour matching a chocolate bar wrapper, were used to create Josh’s final The Taste of Yellow Chocolate shop façade and interior.

Limited edition Yellow Chocolate bars were an instant hit, selling out quickly and leaving fans hunting around for stores that still had stock.

 
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