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What is Sensitive Choice?

Sensitive Choice® is an initiative of the National Asthma Council to help those with asthma and allergy sufferers make better lifestyle choices that may help them manage their condition more effectively.

The programme is focused on companies that are committed to reducing asthma and allergy triggers. Products are reviewed through Sensitive Choice New Zealand's formal review process in conjunction with the National Asthma Council. If accepted, the butterfly symbol is awarded. You will see the butterfly appearing in retail outlets and online.

Over 600,000 kiwis and even more Australians are affected by asthma so even if you don’t suffer from asthma, chances are you know someone who does. The key to living with asthma and allergies is having good self-management of the condition, so that it doesn’t impact on quality of life.

The Sensitive Choice logo is designed to make asthma and allergy sufferers stop and think:

  • Do I know my triggers?
  • Am I taking steps to reduce my exposure to my triggers?
  • Have I had an asthma and allergy review with my doctor recently?
  • Do I follow my asthma or allergy action plan?

Sensitive Choice® approved paint

Resene Lustacryl Kitchen & Bathroom and Resene SpaceCote Low Sheen Kitchen & Bathroom are both Sensitive Choice® approved. Both products contain anti-bacterial silver and MoulDefender to help protect against moss and mould growth. They are ideal for wet areas such as bathrooms, kitchens and laundries. Resene Clinicalcote is also Sensitive Choice® approved. It is formulated with anti-bacterial silver and designed for easy cleanability in areas such as rest homes, hospitals and medical centres. It can also be used on general wall areas in homes, offices and businesses.

Resene Lustacryl Kitchen & Bathroom paint is Sensitive Choice® approved
Resene SpaceCote Low Sheen Kitchen & Bathroom is Sensitive Choice® approved
Resene Clinicalcote is Sensitive Choice® approved
Sensitive Choice logo

Got asthma or allergies? Make a Sensitive Choice®

You'll find that reassuring blue butterfly on hundreds of products – from bedding to building products, from cleaning agents to carpets, from air purifiers and vacuum cleaners to the very paint you put on your walls.

Resene Paints Ltd

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