Marketing yourself online for tradies and specifiers

Ensuring your business has an online presence is becoming a necessity for anyone wanting to make the most of web marketing platforms.

People are increasingly turning to the web as a search tool when they're looking for help or advice across a number of trades, and home renovation and interior design are no exception.

There are a number of ways you can create an online presence, and then expand on it to make the most of this useful marketing tool.

Website

The first tool that might come to mind is a website. After initial costs for setup and web design, they are inexpensive to run and easy to keep updated.

Building a website with plenty of relevant content that is useful and informative will help your site show up in internet search engines.

A basic layout and vital information about you and your business will be all you need to get this page started.

Social media

Don't forget about social media playing a part too. Facebook and Twitter will both let you set up your own page so you can easily communicate with your clients.

Use these pages to show what your brand is all about – if you're a painter, you could engage your audience with interesting facts about the industry, or designers could get permission from previous clients to show examples of their best work.

Social media is all about sharing and communicating, which is a great way to get your name out there.

LinkedIn

There's also LinkedIn to consider. This is more of a professional database, so if you 'connect' with others in the industry here you'll be able to have a trusted network of fellow tradies and designers at your fingertips when you need it.

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