Whiter shade of pale

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To create this flagship office for a fashion magazine publisher, the architect specified textured layers of white-on-white, which include a customised white from Resene.

Fashion is all about making a statement – initiating trends rather than following the pack. It’s a concept that carries through to the design of fashion company offices, as this project illustrates.

Magazine publisher and fashion designer Paula Ryan commissioned Andre Hodgskin Architects to design the new interior of the Simply You offices. Hodgskin says the company needed a highly flexible space that would be a flag-ship for the Simply You brand.

“Paula loves white, so we started there and really used it to the extreme,” he says. “The layering of white textures gives the space a richness.”

Resene AHA – an untinted white produced for Andre Hodgskin Architects – provides the wall and ceiling colour, which is a base for the project.

“The office needed to be a showpiece,” says Hodgskin. It also needed extreme flexibility to allow it to also be used for entertaining clients and showing the range to buyers.”

A central core for services includes a boardroom with sliding panels that are top-hung so there are no tracks on the floor. To further emphasis the purity of the white, the room is fitted with Philippe Starck Ghost chairs.

Hodgskin says his company uses Resene paints for several reasons.

“We appreciate the service and know what we are getting. The product is tried and tested, so we can always depend on the quality of the colour matches. We have a strong liking for pure white and use this customised shade frequently.”

To make the selection of whites and neutrals easier, Resene has released a new fandeck – The Range Whites and Neutrals. This is a companion to The Range collection, which is updated annually.

The Range Whites and Neutrals fandeck features colour chips flush to the right edge of each page, making it easy to match with other swatches.

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