Close Give Feedback
Total Colour Award winners
Follow us on Facebook Follow us on Pinterest Follow us on Instagram Follow us on YouTube

Wild Pair Sylvia Park

Sylvia Park Shopping Centre

Retro theming and ‘shabby chic’ differentiate the store from a mass-market feel toward a quirky ‘one-off’ look combining the ‘op-shop’ look of a student flat with the kiwiana of Nana’s house.

Wild Pair Sylvia Park

Wild Pair provides fresh, fun fashion apparel and shoes for a young, urban market. Their latest 178 square metre store in Sylvia Park looks to re-invent the brand and incorporates sister brand Lippy. All fitout elements have been reconsidered with only the brand names remaining.

The long and narrow site is broken into several zones, allowing some departmentalisation and making shopping a process of exploration and discovery. Even the logos and signage have changed. Retro theming and ‘shabby chic’ differentiate the store from a mass-market feel toward a quirky ‘one-off’ look combining the ‘op-shop’ look of a student flat with the kiwiana of Nana’s house. Memorabilia is used in a tactile and accessible way rather than being museum-like. The pigeonholes not only act as room dividers and display devices but also hold excess stock. The racking (modelled on old school furniture) is freestanding and flexible so whole departments can be easily moved. ‘Garage sale’ lighting and furniture continues the retro theme.

Store interior

Vintage posters and shoeboxes were sourced or recreated. Raw steel, exposed concrete and weather-aged rimu provide an industrially minimal backdrop to sixties inspired fabrics with coloured peg-board accents.

The paint palette features Resene Enamacryl gloss waterborne enamel tinted to Resene Karma on the fitting room lobbies, Resene Zylone Sheen waterborne low sheen tinted to Resene Poet and Resene Zeal on the back wall. Resene Crusta brightens a feature pigeonhole and archways are finished in Resene Poet. Resene Zeal and Resene Retreat add colour to the shore and shopfront joined by Resene Karma and Resene Quarter Sisal at the back counter. All of these colours are set against a general wall backdrop of Resene Alabaster.

wild pair - store entrance

While most services had to be kept neutral, so as not to clash with the merchandise, the colour accents help convey the retro theme and add spice to an otherwise minimal colour panel. Many of the wall decorations are ‘found’ images from record to covers to beer coasters to framed vintage prints and the custom-drawn posters convey a sense of risqué fun. A vintage themed seating area (using some genuine 60s fabric) provides a place where shoppers can gather to help friends choose clothes or watch vintage TV shows while their friends try on clothes.

The result is a retail environment, which provides the interest and novelty of a specialist street-fashion boutique to focus the brand more closely on its target market but at a more affordable price point.

Initial reaction from the (young) target demographic has been very positive in that the store is becoming a place to ‘hang’ rather than just shop as well as increased profits.

Store Interior
Interior elements

Building Contractor: Irmac Builders Ltd
Interior Designer: Mark Gascoigne, Sarah Paul, Anau Milton, Studio Gascoigne
Project: Resene Total Colour Awards 2012

Download a PDF of this article


Resene case studies/awards project gallery

View case studies that have used Resene products including many from our Resene Total Colour Awards. We hope these projects provide inspiration for decorating projects of your own... view projects

Total Colour Award winners: 
2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | Entry info

Latest projects | Project archive | Resene news archive | Colour chart archive

Resene Total Colour Awards 2012

 

Order online now:
Testpots | Paints | Primers and Sealers | Stains | Clears | Accessories

Get inspired Get inspired ! Subscribe      Get saving Get saving ! Apply for a DIY card

Resene Paints Ltd

Can't find what you're looking for? Ask us!

Resene Paints (Australia) Limited   – www.resene.com

Follow us on Facebook Follow us on Pinterest Follow us on Instagram Follow us on YouTube
Videos on how to paint and stain your house
 

Welcome to our World of Colour!™
Colours shown on this website are a representation only. Please refer to the actual paint or product sample. Resene colour charts, testpots and samples are available for ordering online.   See measurements/conversions for more details on how electronic colour values are achieved.

What's new | Specifiers | Painters | DIYers | Artists | Kids | Sitemap | Home | TOP ⇧